December 2011
1 post
7 tags
Commoditising a legendary brand in one shot!
Imagine this, you walk into a supermarket and go ahead with your weekly or monthly purchase routine. Let’s take an example of a guy’s case. Let’s name him John and let’s make some assumptions (some bordering on generalizations, but just to make a point). Now let’s profile him.
John is a 35 year old male working as an Insurance Broker with an MNC. He is married and...