Noise. Branded

Advertising:

Hegarty On Advertising (John Hegarty)

Marketing:

Positioning (Al Ries and Jack Trout)

Repositioning (Jack Trout with Steve Rivkin)

Delivering Happiness (Tony Hsieh)

The Medici effect (Frans Johansson)

All Marketers Are Liars (Seth Godin)

The Purple Cow (Seth Godin)

Meatball Sundae (Seth Godin)

Free Prize Inside (Seth Godin)

The Big Moo (Seth Godin)

Why We Buy (Paco Underhill)

General/Management:

I’m Feeling Lucky (Douglas Edwards)

The Idea Hunter (Andy Boynton, Bill Fischer)

Linchpin (Seth Godin)

REWORK (Jason Fried & David Hansson)

Digital /Social Media:

Social Media 101 (Chris Brogan)

Click (Bill Tancer) 

Popular Psychology:

Made To Stick (Chip Heath, Dan Heath)

Predictably Irrational (Dan Ariely)

Happier (Tal Ben-Shahar)

The Dip (Seth Godin)

The Power of Habit (Charles Duhigg)

Creativity/Others

Microstyle (Christopher Johnson) 

Fiction:

The White Tiger (Aravind Adiga)

Chronicle Of A Death Foretold (Gabriel García Márquez)

Johnny Gone Down (Karan Bajaj)

Comics:

Black Jack Vol 1,3(Osamu Tezuka)

Scott Pilgrim Vol 1,2,3 (Bryan Lee O’Malley)

To be updated….