An ‘innovation intrapreneur’ at a major FMCG company with a job description of listening to consumers, identifying needs, formulating ideas, testing the prototypes and making them happen for consumers around the world.
A perpetual student of the world who is fascinated and inspired by how much ‘marketing’ shapes up and influences the perception and reaction of people to products and experiences.
A curious mind with an obsession for ideas and insights about consumer, competition and categories.
BrandedNoise is my platform to explore, learn, share and stay curious. All views in this blog are entirely personal and represent my own views and are not representative of any company that I may be associated with.
I invite you to drop me a line at brandednoise@gmail.com should you have any views, raves and rants for me.
Best!
Chaitanya
